First off, I'd like to excuse myself for my previous post. There's no need to share such defeatist dialogue, and it doesn't make any situation better. Things already have begun to make a turn around. Sometimes things just work out.
I had an interesting experience with advertising while driving home from school. A commercial came over the radio for "Jack In The Box". The commercial was scripted like a radio show for relationship advice. A woman asks Jack if she should be concerned that her boyfriend calls her at 2am to go with him to get some Tacos for 99cents. Jack replies by saying, "It's just a friendly 'Foody Call'"
What makes the commercial unique is that it's only successful through the medium of TV or RADIO, because you have to actually hear the language used to make the connection between "Foody Call" and the idea they're referencing...a "Booty Call"
Different messages are often better suited for different mediums.
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